About Ad Choices
Interest-based advertising on KBB.com

Kelley Blue Book, The Trusted Resource®, aims to make KBB.com your leading provider when valuing, buying and selling vehicles. On KBB.com, we provide rich and relevant content about all things automotive, and advertising is what allows us to provide this great content for free. We try to display ads that we think you will find interesting and meaningful. Our ads may relate to the content of pages you are viewing, but we also try to display ads that are tailored to your specific interests, called interest-based ads.

How does interest-based advertising work on KBB.com?

When you use your computer to visit a page on KBB.com, the web server places a "cookie" on your computer's hard drive. The cookie tells us the pages that your computer has visited on KBB.com and allows us to recognize your computer when you come back to the website. Based on this activity on the website, we may use a "web beacon" to infer your interest in a particular product or service and display an ad that relates to those interests. For example, if you've been using your computer to shop for an SUV on KBB.com, you're more likely to see ads about certain SUVs as you browse our website using that same computer. Kelley Blue Book may also use this information to display special incentive offers from our advertising customers related to vehicles that we think may interest you.

It's important to understand that these technologies use only anonymous identifiers, and do not collect or use any personally identifiable information about you.

For more information about how we collect information, please refer to our privacy policy.

You can opt-out of interest-based ads and incentive offers

We understand that not everyone wants to see interest-based ads and incentive offers, and some users may want to opt out. You can opt out at any time by using the opt-out button to the right.

If you opt-out, you will no longer receive interest-based ads and incentive offers on KBB.com, but you will still see the same number of ads as before – they just may not be as relevant to you.

It's important to remember that if you delete your cookies or change your browser, you'll need to opt-out again. Also, since the opt-out process is cookie-based, it will only affect the computer you used to opt out. If you use several computers or devices, you would need to return to this page from each computer and opt out again.

How Do I Stop Receiving Interest-based Ads and Incentive Offers?

Simply "opt out" below.

Interest-based ads and incentive
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Opt out

Please note: Your browser must be set to receive third-party cookies. If this feature is blocked, you may not be able to opt-out.

Other Resources for You

Self-Regulatory Program for Online Behavioral Advertising The Self-Regulatory Program for Online Behavioral Advertising provides the guiding principles for online advertising. kbb.com has adopted the Principles behind the Self-Regulatory Program. You can visit http://www.aboutads.info/principles to learn more about the program and interest-based advertising.

The Kelley Blue Book Privacy Policy We are committed to protecting the privacy of our kbb.com users. For more information on cookies, web beacons and how we collect and analyze our website activity, please refer to our privacy policy.

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